Opportunity Information: Apply for PDS WINDHOEK FY2024 05 6

The U.S. Embassy in Namibia, through its Public Diplomacy Section (PDS) at the U.S. Department of State, is offering a small grants competition to support programs focused on media literacy and countering misinformation and disinformation in Namibia. The overall goal is twofold: help Namibians become more resilient to false or misleading information, and strengthen U.S.-Namibia ties through cultural and exchange-style programming that reflects shared values and encourages bilateral cooperation. A key requirement is that each proposed project includes a clear American element, such as involvement of U.S. experts, partnerships with U.S. organizations or institutions, or program content that meaningfully connects participants to U.S. perspectives and policy approaches.

This funding opportunity is specifically aimed at improving media literacy skills, reducing vulnerability to misinformation and disinformation, and increasing public awareness of why fact-checking and source verification matter. Projects are expected to target participants between the ages of 18 and 50, which could include students, early- and mid-career professionals, community leaders, and other adult audiences positioned to influence how information is shared and trusted in their communities and workplaces. The Embassy is looking for practical, skills-based programming that participants can apply immediately, especially in environments where misleading narratives spread quickly through social media, messaging apps, and informal information networks.

The Embassy highlights several types of activities that would be competitive. One strong approach is training for Namibian journalists, media professionals, and journalism students focused on fact-checking methods, verifying sources, and recognizing the tactics commonly used in disinformation campaigns. Another option is media literacy training for professionals outside the media sector, such as educators, civil society leaders, health communicators, youth organizers, or other community influencers who can help slow the spread of false information by modeling good verification habits and encouraging responsible information-sharing. The opportunity also welcomes more innovative, technology-oriented formats, including events like hackathons or coding workshops that develop tools or solutions to support faster, easier fact-checking, content verification, or identification of misinformation and disinformation patterns.

Eligibility is geared toward experienced implementers. Registered not-for-profit organizations, including think tanks and civil society or non-governmental organizations with relevant programming experience, are encouraged to apply. The published eligibility details also list U.S.-based nonprofits with 501(c)(3) status (excluding institutions of higher education) and individuals as eligible applicants. American organizations are expected to demonstrate real expertise in the Namibian context, suggesting that proposals should reflect local knowledge, credible partnerships, and a realistic plan for reaching Namibian participants effectively.

The award structure is modest and competitive. The grant ceiling is USD 10,000 per award, with an expectation of making about two awards. The opportunity is listed as a mandatory grant under CFDA number 19.040, offered by the U.S. Mission to Namibia. The opportunity number is PDS WINDHOEK FY2024 05 6. The posting date is July 11, 2024, and the original application deadline is August 16, 2024. Overall, the Embassy is seeking focused, well-designed projects that can demonstrate measurable improvements in media literacy and fact-checking awareness while clearly incorporating U.S. collaboration or cultural connection as part of the program design.

  • The U.S. Mission to Namibia in the other sector is offering a public funding opportunity titled "U.S. Embassy Namibia Media Literacy and Counter Disinformation Programs" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2024-07-11.
  • Applicants must submit their applications by 2024-08-16. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $10,000.00 in funding.
  • The number of recipients for this funding is limited to 2 candidate(s).
  • Eligible applicants include: Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Individuals.
Apply for PDS WINDHOEK FY2024 05 6

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Frequently Asked Questions (FAQs)

What is this grant opportunity?

This is a small grants competition offered by the U.S. Embassy in Namibia through its Public Diplomacy Section (PDS) of the U.S. Department of State. It supports programs in Namibia focused on media literacy and countering misinformation and disinformation.

What are the main goals of the program?

The opportunity has a two-part goal: (1) help Namibians become more resilient to false or misleading information, and (2) strengthen U.S.-Namibia ties through cultural and exchange-style programming that reflects shared values and encourages bilateral cooperation.

What topics or outcomes should proposed projects focus on?

Projects should aim to improve media literacy skills, reduce vulnerability to misinformation and disinformation, and increase public awareness of why fact-checking and source verification matter. The Embassy is looking for practical, skills-based programming that participants can apply immediately.

Is an "American element" required in every project?

Yes. Each proposal must include a clear American element. Examples mentioned include involvement of U.S. experts, partnerships with U.S. organizations or institutions, or program content that meaningfully connects participants to U.S. perspectives and policy approaches.

Who is the intended target audience?

Projects are expected to target participants between the ages of 18 and 50. This may include students, early- and mid-career professionals, community leaders, and other adult audiences who can influence how information is shared and trusted in their communities and workplaces.

What kinds of activities are considered competitive?

The Embassy highlights several activity types as competitive, including:

  • Training for Namibian journalists, media professionals, and journalism students on fact-checking methods, source verification, and recognizing tactics used in disinformation campaigns.
  • Media literacy training for non-media professionals such as educators, civil society leaders, health communicators, youth organizers, and other community influencers.
  • Technology-oriented formats such as hackathons or coding workshops that develop tools or solutions for fact-checking, content verification, or identifying misinformation/disinformation patterns.

Does the program prioritize hands-on skills rather than awareness-only events?

Yes. The Embassy emphasizes practical, skills-based programming that can be used immediately, especially in contexts where misleading narratives spread quickly through social media, messaging apps, and informal information networks.

Where must the project take place?

The opportunity is focused on Namibia and aims to reach Namibian participants effectively.

Who is eligible to apply?

Eligibility is geared toward experienced implementers. The published eligibility details list the following as eligible applicants:

  • Registered not-for-profit organizations (including think tanks and civil society or non-governmental organizations) with relevant programming experience
  • U.S.-based nonprofits with 501(c)(3) status (excluding institutions of higher education)
  • Individuals

Are U.S. organizations expected to demonstrate Namibia-specific expertise?

Yes. The opportunity notes that American organizations are expected to demonstrate real expertise in the Namibian context, which suggests proposals should reflect local knowledge, credible partnerships, and a realistic plan to reach Namibian participants.

How much funding is available per award?

The grant ceiling is USD 10,000 per award.

How many awards does the Embassy expect to make?

The Embassy expects to make about two awards.

Is this a competitive opportunity?

Yes. It is described as a small grants competition with modest, competitive awards.

What is the opportunity number?

The opportunity number is PDS WINDHOEK FY2024 05 6.

What is the CFDA number associated with this opportunity?

The opportunity is listed as a mandatory grant under CFDA number 19.040.

Who is the funding agency?

The opportunity is offered by the U.S. Mission to Namibia (U.S. Embassy in Namibia) through its Public Diplomacy Section (PDS), under the U.S. Department of State.

When was this opportunity posted?

The posting date is July 11, 2024.

What is the application deadline?

The original application deadline is August 16, 2024.

What kind of impact does the Embassy want to see from funded projects?

The Embassy is seeking focused, well-designed projects that can demonstrate measurable improvements in media literacy and fact-checking awareness, while clearly incorporating U.S. collaboration or cultural connection into the program design.

Are projects limited to working only with journalists?

No. While journalist and media professional training is highlighted as a strong approach, the opportunity also encourages programs for non-media professionals and community influencers, as well as technology-driven events like hackathons or coding workshops.

What types of misinformation environments are projects expected to address?

The opportunity emphasizes environments where misleading narratives spread quickly, particularly through social media, messaging apps, and informal information networks.

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